A casual observer would assume that “vendors” and “contractors” sell energy projects to building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the “selling”. They’re the ones who lobby to gain consensus among their peers in property management, facilities, and engineering to persuade senior management to prioritize the initiative, and ultimately convince capital budgeting to approve the needed funds. This fast-paced session will highlight 3 key strategies that the most successful internal champions leverage to get more energy projects approved.

3 Key Strategies:

• Learn how to reframe energy projects using the yardsticks your organization is already using to measure its success.
• Use consistently concise and compelling communication to attract executive attention, secure consensus, and capture funding approval.
• Realize that most people make emotional decisions but then have to justify them financially, so make sure your figures tell a compelling story.